Strengthening Program Recruitment through a Theory-Informed Approach

Recruitment challenges are rarely about effort. They are about alignment.

Our Recruitment Framework helps organizations move beyond isolated tactics that deliver varied results and toward a structured understanding of the ecosystem influencing prospective participants. Instead of asking, “Which tactic should we try next?” we help teams ask, “What influences are shaping decisions — and how aligned are we with them?”

Grounded in real-world application across universities, community colleges, and workforce initiatives, this framework translates recruitment experiences into structured analysis. It enables teams to:

• Identify which influences matter most in their context
• Diagnose friction points across messaging, partnerships, and pathways
• Align outreach strategies with institutional goals and funder expectations
• Build evidence around what is working, and why

The result is not simply more outreach. It is greater clarity, stronger alignment, and a recruitment strategy that can be refined over time.

If you are ready to move from recruitment activity to recruitment insight, this brochure outlines how our framework can support your work.

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